By Tim Devaney and Tom Stein
All the marketing talk these days is about social media. However, studies show that email is still far more effective than social media at attracting customers to your website.
A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions. Organic search is the most powerful acquisition channel, accounting for 16 percent of customers acquired, while Facebook FB -0.33% and Twitter lag far behind.
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